Long-form notes on building, growth, and the work.
Written first for myself, second for the person who'll send it to their team. Posted irregularly.

Why I Built My Own Outreach Tool
Most off-the-shelf outreach tools solve sending at scale, not the work that makes a message worth sending. Why I built a custom review-and-outreach layer around AI research agents.

Why I built our accounts software instead of buying it
The spreadsheet didn't break. It just stopped being true. Why I chose to build a custom system for our agency instead of paying twelve dollars a month for off-the-shelf software.

What audit taught me about product
Trial balances and taste. How four years in audit rooms shaped how I think about systems, verification, and stakeholder trust in product work today.

The project manager's unreasonable advantage
Why sitting between engineering and stakeholders isn't a compromise role — it's where the actual work happens.

Three years in digital: what stuck
Moving from accounting to growth marketing felt like learning a new language. What I brought from finance that actually mattered.

On building teams across functions
The skills that translate: compliance rigor, audit discipline, and why your CFO thinks differently about scope than your designer.

Why I stopped calling it 'just a project'
How one role taught me that execution without vision is just busywork. A note on the shape of real work.